Attraction Animation

Fall 2020

This animation was made to animate a word in a way that relates to its meaning. I chose the word “Attraction” and used its meaning of objects moving towards each other. My idea was to have each letter act as a magnet to each other, thus having the other letters of the word attraction come flying in anywhere from the background. I thought this would be the perfect opportunity to work with how type can move and my ability to give each letter their own expression when moving in.