The purpose of this project was to find a place in Lincoln that I thought would benefit from a redesign. Not just a new coat of paint, but addressing fundamental issues with the area as well. I live next to a area called Arnold Heights Plaza and saw that it lacked in both looks and community, I set out to give life in both aspects. I went with placing three shops that would be popular within a community, and have the looks and feel of said neighborhood. The brand takes in wing imagery as a nod to the once Air Base now turned into neighborhood. A wing also reflects reaching a new height, or a bird singing in the neighborhood. Wings symbolize the area as a whole!